Getting Started with Adobe Target: a Gentle Introduction for Web Analysts

by Florent Buisson, Bethany Winkel (Editor)

"If Adobe Target is part of your job description, this book will serve as your field manual. Written from the practitioner's perspective, it will save you so much time and struggle, and have you up and running quickly with Target, driving your experimentation program forward” -- James Niehaus, Director, Experimentation @ Kaiser Permanente

One of the leading digital solutions for enterprises, Adobe Target offers powerful and sophisticated capabilities to run A/B tests, multivariate tests and personalization campaigns. But it also comes with a steep learning curve that you have to climb quickly when starting a new role as web marketer or web analyst.

As a former experimentation & optimization principal at an e-commerce company, Florent Buisson has spent years building and running tests at scale in Adobe Target. In this book, he provides easy-to-follow tutorials to common types of projects you'll encounter, with step-by-step screenshots and simple explanations.

this book is optimized for computer and tablet screens, it may not display well on e-ink readers such as a traditional kindle.

164 pages, Paperback

Published August 5, 2024