iProperty: Profiting from Ideas in an Age of Global Innovation

by William Barrett, Christopher Price, Thomas Hunt

In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.

288 pages, Hardcover

First published January 1, 2008

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.

Reviews

[David Dranchak · Rating 4 out of 5]

William Barrett, Christopher Price and Thomas Hunt, explore critical elements of intellectual property or IP as it is commonly referred to. They do a fine job at conveying the importance of understanding the value of IP and why it is important for the developers of product and services to protect their ideas. A sound intellectual property strategy is vital in order for today's technology developers to maintain a competitive advantage. iProperty is an easy read making it one of the top books on the topic of intellectual property.