Everyone in business at one time or another has had to sell. Now one of Americas master sales trainers shows how to develop the essential skills to start making sales fast. Included are chapters on how to get appointments, create dynamic presentations, understand a prospects motivation, handling objections, and close the sale. The author also reveals his secrets for selling to people at the top.Anthony Parinello, a salesman for more than 20 years, is the author of Selling to Vito, which has sold over 150,000 copies. He lives in San Diego, California.
This book is for everyone - not just sales people. The author breaks down every aspect of sales - before meeting the client and after closing the sale. He's provided some of the best thoughts I've seen on Goalsetting and client interaction.
I'm going to recommend this book to all my career coaching clients.