The Bookability Formula: What the 1% most-booked speakers do

by Maria Franzoni

190 pages, Paperback

Published July 8, 2025

About the author

Maria Franzoni is a highly regarded expert in the speaking industry, having worked in the industry since 1998 as an agent, a speaker bureau owner and mentor. She has worked with some of the world’s most celebrated speakers and helped shape the careers of countless others.

Maria’s deep understanding of what bookers want enables her to teach speakers how to stand out, charge higher fees, and secure more bookings. Through her programmes, she demystifies the business of speaking, offering actionable strategies to succeed in this competitive market.

Maria is passionate about helping speakers achieve sustainable growth and long-term success.

Reviews

[Andy Lopata · Rating 5 out of 5]

This book may be predominantly pitched towards emerging professional speakers, but even an experienced speaker can pick up important tips. Maria Franzoni shares her wealth of experience from years on the bureau side of the speaking industry and the result is a mix of practical tips, simple yet effective advice and important reflections.

For me, one measure of the impact of a business or self-development book is how much of the text I have highlighted. And there are plenty of highlights in this book, and work for me to get on with when I return from my current speaking engagement - and even while I'm here!

[Tom Nicholson · Rating 5 out of 5]

Genuinely helpful and practical advice from someone who knows what they're talking about.