When Business East Meets Business West: The Guide to Practice and Protocol in the Pacific Rim

by Christopher Engholm

Understanding the Orient is no longer an elective for American managers and entrepreneurs because the Pacific Basin has emerged as the biggest new frontier for American business. It addresses business situations and buying and selling, bargaining, resolving conflict, Asian corporate culture, and more. Covers everything from business negotiations, dining etiquette, and gift giving to bribes and sex in the Orient by country. Also includes an Asian Cultural Literacy Test which allows the reader to score his/her knowledge of Asian customs, culture and more.

368 pages, Paperback

First published October 1, 1991