Absolute Beginner's Guide to Winning Presentations

by Jerry Weissman

Jerry Weissman , world-renowned guru of the corporate presentation and best-selling author, offers everyone, even absolute beginners, the benefit of his experience and expertise in crafting and delivering unforgettable speeches. Using the author's practical advice and step-by-step methods from his best-selling book, Presenting to Win , anyone can master the difficult task of communicating a call-to-action to others, be it a new customer, an employer, or an audience of hundreds. The key to Weissman's philosophy is discovering what in the presentation represents the "Aha!" moment for the audience. Instead of focusing on flashy PowerPoint gimmicks or crafting facts to prove a point, this book walks the reader through the entire preparation process from brainstorming ideas and creating a story to preparing the slides and delivering the speech. Using case studies from his work with companies like Yahoo!, Intel, Intuit, Cisco Systems, and Microsoft, Weissman demonstrates the techniques that have won him the respect and confidence of high-powered CEOs from around the world. After using this book to craft a high-quality message, even the most timid beginner will perform like a top-dollar, persuasive presenter with the audience feedback to prove it.

240 pages, Paperback

First published January 1, 2004

About the author

Jerry Weissman is a leading corporate presentations coach. His private client list reads like a who's who of the world's best companies, including the top brass at Yahoo!, Intel, Intuit, Cisco Systems, Microsoft, Dolby Labs and many others. He is the founder of Suasive, Inc.

Reviews

[V · Rating 4 out of 5]

Flow from a to b,