It was the best of times: The giddy excitement of launching your first solo business and being your own boss.
It was the worst of times: The stress-inducing panic of realizing there's no one to whom you can delegate all of the marketing, accounting and housekeeping tasks necessary to make that business a success.
"Office For One: The Sole Proprietor's Survival Guide" is an indispensable resource for any entrepreneur who wants to go it alone without getting lonely. Within these pages, over 30 experts from around the world offer tips and advice on topics such as tuning out the naysayers, maintaining balance and boundaries, handling legalities and financial challenges, courting (and keeping!) clients, marketing on a shoestring budget, networking, cracking the media code, growing a sustainable vision, and addressing rubicons and burnouts.
The Editor: Christina Hamlett is a media relations expert and award-winning author whose credits to date include 30 books, 156 plays, and hundreds of articles and interviews that appear online and in trade publications worldwide. She is also a screenplay consultant (which means she stops lots of really bad movies from coming to theaters near you) and a professional ghostwriter (which does not mean she talks to dead people).
The Contributors: Wendy Anderson, Jeanette Chasworth, John Churchman, Diane Conklin, Magda de Berg, Jan Dunlap, Corine LaFont, Melody Friberg, Isabel Green, Cecelia Haddad, Adrianne Hall, Dianne Harris, Scott G. Hauge, Leanne Hoagland Smith, Mindy Littman Holland, Danny Iny, Anthony Kirlew, Jennifer Martin, Marti Masterson, Lana McAra, Garrett Mehrguth,Deirdre Morhet, Sarah O'Bryan, Joel Peterson, Emilia Rossi, Flo Selfman, Shari Stauch, Christine Till, Michelle Tupy, Matthew Tynan, Steven Tyre, John Leo Weber, Mandy Wildman, Tony Wilkins, and Ben Yennie.
Former actress and theatre director whose credits to date include 45 books, 265 stage plays and squillions of articles and interviews. I am also a script consultant for stage and screen, a distance learning instructor, photographer, gourmet chef, and professional ghostwriter.
This is the book I should have read before I started working for myself. And it’s the only book I know of geared to the sole proprietor. In “Office for One,” you’ll discover essential advice for newbies and for seasoned pros from those who’ve been there and done that, including top-notch experts in accounting, insurance, marketing, PR and psychology, as well as CEOs, founders and even a ghostwriter. Their advice covers the gamut from planning through maintaining a solo business. Must-read chapters include finding the ideal client, protecting your assets and data, creating positive and lasting impressions and capitalizing on social media. As a consultant and a writer, editor/author Christina Hamlett understands how lonely a single office chair can be. Her experts’ advice is peppered with anecdotes that document both successes and failures. But even though the cautionary tales warn of potential perils, you’ll find yourself inspired by the overall optimism, enthusiasm and passion for solo business ventures throughout these readings.
Office for one is the perfect read for anyone either currently in business for themselves, or even thinking about it! Chock full of useful information, tips, and solid business sense, this book gives the reader what he/she is looking for; real, hands-on, useable advice about starting, operating, and growing a sole proprietor business. Whether a woman who decides to work from home while caring for children, writers who toil in solitude to create something worth reading, or the man who yearns to run his own business his own way, Office For One gives the how-tos, along with reminders of the inherent pluses and minuses of doing so. Far from a boring business manual, this book enlightens and pours many lifetimes of experience into its pages. A must read for Solopreneurs!
Christina Hamlett is a successful writer/entrepeneur, with 30 books, 156 plays and hundreds of articles; she's ghostwritten and worked as a script doctor. She intimately knows the problems from "soup to nuts" of being a one person show and opens up about the process in Office for One: The Sole Proprietor's Survival Guide. As dothe contributors:Wendy Anderson, Jeanette Chasworth, John Churchman, Diane Conklin, Magda de Berg, Jan Dunlap, Corine LaFont, Melody Friberg, Isabel Green, Cecelia Haddad, Adrianne Hall, Dianne Harris, Scott G. Hauge, Leanne Hoagland Smith, Mindy Littman Holland, Danny Iny, Anthony Kirlew, Jennifer Martin, Marti Masterson, Lana McAra, Garrett Mehrguth, Deirdre Morhet, Sarah O'Bryan, Joel Peterson, Emilia Rossi, Flo Selfman, Shari Stauch, Christine Till, Michelle Tupy, Matthew Tynan, Steven Tyre, John Leo Weber, Mandy Wildman, Tony Wilkins, and Ben Yennie.
What are best practices for funding your business? Should you start an online or brick and mortar store? Or both? Why do you need to set boundaries and with whom? Should you invest in dividend paying stocks, CDs or bonds? How to use social media effectively? These and SO many more questions are raised, with information provided to help the "authorpreneur" and other creatives through professional shoals. The book is easily read and adaptive to ANY creative endeavor. So many things to consider-they are touched upon in this comprehensive book.
One of the reasons it's successful in a broad manner, Hamlett doesn't give you the answers, she and her posse get you to ask the right questions, perhaps questions you'd not thought of. Starting with stopping the negativity and sorting through your creative process, to some of the actual needs of being in business- protecting your intellectual properties, finances and setting boundaries (one of my favorites). Frugal marketing and PR from experts, Hamlett's book is a great one for the reference library for practical advice and just plain good reading for any sole creative proprieter, not just writers. Artists, illustrators, craftspeople, or even as those who represent or sell others goods, there's a lot of nourishment and basics for the creation of maintenance of a successful business.
As a serial entrepreneur I wish this book had been around back in the dark ages when I started my first venture, a modeling agency. The agency led to producing fashion shows and bridal fairs and, years later, managing and representing comedians and actors.
My entrepreneurial spirit began in brick and mortar and eventually led to working from a home office. From one end of the spectrum to the next I could have benefited from this book greatly, and saved a lot of money.
Christina Hamlett has curated the best advice available to help anyone who is contemplating their own sole proprietorship. From fostering relationships to legal advice on taxes, copyrights, advertising, time management, insurance, and SEO, the list is long and she’s left no matter of import unexamined.
The information on networking and the importance of social media are critical in today’s business world. I enjoyed the section on our virtual world, a ‘networking cocktail party’. It’s critical information for our time.
If you feel the tug toward starting your own business, this book is a must read. Before you do anything else, do yourself a favor and digest all this great advice before you take the plunge.