This book promotes a framework the 3-C framework and through a series of disguised case studies the book demonstrates actual use of the framework. It can be used as a text book for teaching innovation & entrepreneurship/intrapreneurship in academic institutions. It will also be useful for trainers in management field and by academics in management schools for conducting management development programs in innovation The 3 C framework described in the book can be used by corporate executives to accelerate innovation efforts and build new core competencies to launch high growth new businesses. Key audience of the - budding entrepreneurs, intrapreneurs within large corporates, management and engineering students, academic researchers with innovation as key research interest, faculty and corporate trainers in innovation field.