Doing Business Internationally: The Guide to Cross-Cultural Success

by Terence Brake, Danielle Medina Walker, Thomas Walker

Offering profitable insights into working with and managing people in global organizations, Doing Business Internationally provides guidelines for developing a solid grounding in cross-cultural competence. Starting with an overview of six cultural regions in the world-Africa, Asia, Latin America, Europe, the Middle East, and North America--the authors build the framework for organizing cross-cultural experiences and identifying and working with key principles of communication and negotiation across cultural lines. Doing Business Internationally identifies the dynamics and scope of today's global workforce--and defines the core success factors for managing effectively in the global environment. This guide includes all the information necessary to: analyze key global trends and their impact on current business practices; recognize the impact of cultural differences on business practices; adapt key business skills to achieve better results when working with different cultures; identify the critical success factors needed by managers operating across borders.

225 pages, Hardcover

Published September 1, 1994

Reviews

[Sandra · Rating 4 out of 5]

A must read if you are doing business with other countries. International business cultures are so different than here, you need to know how BEFORE you start transacting business.