Mass Communication: Living in a Media World

by Ralph E. Hanson

Skills to Succeed in Today’s Media World  

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.

Genres: Textbooks, Read For School

480 pages, Paperback

First published February 1, 2004

Reviews

[Stevie · Rating 3 out of 5]

We video chatted with the author and I'm glad he agreed that the book is constantly being outdated due to our rapid intake of knowledge. I did appreciate how modern and somewhat inclusive it was.
I'm also interested to see how the content could change with such big changes have occurred in politics, big companies and net neutrality.

[Malika · Rating 5 out of 5]

Although I read less than a quarter of this book, the portion that I did read was interesting. Used it for my mass comm 101 class in college.