Intercultural Business

by Arthur H. Bell

This volume emphasizes the importance of understanding rules of social and business etiquette in other cultures, and points out how intercultural knowledge--or lack of it--can make or break a business deal. Other topics covered in this book include using social occasions to promote intercultural business, and training employees in intercultural business skills. About the Business Success Books in this growing series advise career-minded men and women on how to get ahead at all levels of management, marketing, and other business undertakings. Business Success titles provide a clear sense of how to work successfully in a corporate environment--but much of the advice and information also applies to doing business in small companies or as an individual. Highlighted topic headings and amusing, cartoon-style line art add a user-friendly element to these informative books.

150 pages, Paperback

First published September 1, 1999