It’s easy to lose sight of the things that you can’t see — like love, trust, and honor. They’re like the air we invisible, yet fundamental to who we are and what we do.
The same goes for values. Often unnoticed, they drive our decisions, shape our lives, define what’s important, and help set priorities to keep us on course.
Think of your values as your mind’s operating system, subtly guiding your thoughts, choices, and actions. They shape your identity, clarify your sense of right and wrong, and provide you with a sense of purpose. Without consciously aligning your actions with your values, you risk losing sight of what truly matters.
Values to Live By: Know What Matters Most and Let It Be Your Guide by Frank Sonnenberg contains over 60 powerful essays that will change the way you think about life.
Frank Sonnenberg is an award-winning author and a well-known advocate for moral character, values, and personal responsibility. He has written 12 books and has been recognized as one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” His blog, FrankSonnenbergOnline, has attracted millions of readers worldwide. It was recently recognized as one of the “Best Leadership Blogs,” “Best Self-Improvement and Personal Development Blogs,” and “Best Inspirational Blogs” in the world.
Honoring what matters most — no matter the circumstances — shapes your journey toward a meaningful life. From facing challenges to nurturing relationships, your values shine through your actions. When you align your life with your core beliefs, you not only stay true to yourself but also inspire others to do the same. After all, what you stand for ultimately defines the legacy you leave behind. Start living by your values today — they have the power to transform your life.Praise for Values to Live By“Frank Sonnenberg’s Values to Live By is a master class in practical wisdom, offering actionable advice to cultivate integrity, character, and purpose. It will empower you to become someone others admire and aspire to emulate — a must-read for anyone striving to lead by example and make a lasting impact.”
— John E. Michel, Brig. General USAF (Ret), President, Food is Love Foundation, and founder, Soulcial Kitchen
“I read everything Frank Sonnenberg writes for his profound insights into effective leadership and strong values. Whether you lead your own life or thousands of others, Values to Live By offers practical tips for living with purpose and integrity.”
— LaRae Quy, Founder, Mental Toughness Center, author of Secrets of a Strong Mind, and member of the Forbes Business Council and Harvard Business Review Advisory Council
“Unshakable values form the foundation of a meaningful life. In Values to Live By, Frank Sonnenberg highlights this truth and provides a practical blueprint for applying it daily — a powerful guide for cultivating integrity, purpose, and lasting fulfillment.”
— John Spence, one of the world’s top business and leadership experts
“Frank Sonnenberg’s 12th book may be his best yet. In our interconnected world, sharing life’s most valuable lessons is vital.
Frank Sonnenberg is an award-winning author and a well-known advocate for moral character, personal values, and personal responsibility. He has written 12 books and has been named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world. Frank’s newest book, "Values to Live By: Know What Matters Most and Let It Be Your Guide" was released May 2025.
Additionally, his blog — FrankSonnenbergOnline — has attracted millions of readers worldwide. It was recently recognized as one of the “Best Leadership Blogs,” “Best Self-Improvement and Personal Development Blogs,” and “Best Inspirational Blogs” in the world."
Values to Live By” is yet another thought-provoking and inspiring book by Frank Sonnenberg. With his signature clarity and insight, Sonnenberg offers timeless wisdom that resonates with both the young and the young at heart—there’s truly something in this book for everyone.
As always, it’s difficult to choose a favorite chapter, but this time, I found it especially challenging. From the very first chapter, I was hooked. The discussion on moral authority was especially compelling: “Moral authority arises from character and actions, not position” (p. 4). That powerful reminder sets the tone for the entire book—reinforcing the idea that true leadership and respect are earned through integrity, not titles.
Yet, it was the chapter on Tradition that struck the deepest chord with me. One line in particular resonated deeply with me: “Tradition honors the principles of our Founding Fathers, celebrates diversity, and unites us as a country.” (p. 217) In a world so often divided by hatred and discord, Sonnenberg’s message of unity and shared values is not only refreshing but necessary. His words remind us of the unifying ideals that strengthen our society and the enduring power of character and community.
This is one of those books you’ll want to read again and again. I strongly recommend it.
Values to Live By is more than just a book—it’s a call to action for anyone seeking to live a life grounded in character, purpose, and positive impact. Sonnenberg’s wisdom flows through every page, offering practical advice and timeless truths that challenge you to look inward and strive for personal excellence.
What sets this book apart is its clarity and heart. It doesn’t just tell you to be a better person—it shows you how, through self-reflection, strong values, and consistent, meaningful choices. The emphasis on moral character, keeping promises, doing your fair share, and focusing on the good in life couldn’t be more timely or important.
Reading Values to Live By felt like sitting down with a trusted mentor—one who encourages you, pushes you, and reminds you of the kind of person you’re capable of becoming. It’s a book I’ll return to often and recommend to others without hesitation.
This is a must-read for anyone who wants to live not just a successful life, but a significant one.
Frank Sonnenberg is a go-to thought leader on applied leadership. He has cultivated the valuable talent of turning principles into practical applications. He also distills wisdom into brief, high-impact quotations and summaries so that even the busiest individuals can find inspiration in crowded hours.
For example, when Sonnenberg discusses the importance of interpersonal communication, he provides specific words and phrases and sentences that one can adapt and apply.
Most importantly, 'Values to Live By' offers the building blocks for constructing a cathedral of character in the course oof one's life and work.
Whether one is looking for spiritual re-fueling, or sharing lessons for young people, this is a fine book.
It's perfect for gifting, including for graduates entering the work world, or for individuals taking on new enterprises or responsibilities or a new life phase.
"Values to Live By" is just that—a practical guide on how to move through life with a bigger vision for yourself, one based on what is important to you. As Frank Sonnenberg reminds his readers, it starts with discovering your values and what gives your life meaning.
Many topics will touch readers and encourage them to take a deeper look at how they show up in the world. The chapter that resonated the most with me was Step Outside Your Comfort Zone. Many of us are hesitant to try new things. We all yearn for familiarity, but it can impede our progress. Real growth and achievement happen when we step out of our safe space and onto new (and exciting) ground.
Every book from Frank Sonnenberg is one that should stay by your bedside, so you can pick it up and read a little each night. His writing is always thought-provoking, honest and filled with nuggets of information...I find myself highlighting half the page! The old expression, "Do as I say, not as I do" should be rephrased, "Do as I say AND as I do" to match Frank's collection of work. Can't wait till his next book comes out!
Another outstanding book from Frank Sonnenberg. I have a favorite Walt Disney quote: "When values are clear, decisions are easy." When you understand the things that are core to the person you want to be, even the most difficult decisions become simple. That's what this book helps you with. It's full of wisdom that will help you become the person you always hoped you would become. It's a guide to a more fulfilling and meaningful life. This is a powerful book. I recommend it highly.
I think I've read every book Frank Sonnenberg has written, and every single one is chock full of thought-provoking wisdom. His most recent offering -- Values to Live By -- is yet another triumph. It's a treasure trove of insights that will touch both your mind and your heart. Grab this one and read it with joy. You'll be glad you did.
This book inspires you to lead and love your life. Frank has a gift for delivering powerful lessons in easy, digestible ways. His work helps us refocus on what truly matters and reflect on the values we carry, and pass on, to the generations that follow.
This inspiring book is designed for readers of all ages, offering a transformative and spirit-empowering experience. “Values to Live By” has the power to uplift and transform your life,making it a must-read for those seeking positive change.