Effects of Mass Communication

by Joseph T. Klapper

Presents the findings of research into the beneficial and adverse effects of mass media on the individual's values and behavior

302 pages, Hardcover

First published January 1, 1960

Reviews

[Matthew Edward Dardet]

A very useful synthesis of media effects literature. Amazing how little has changed 60 years later, despite the explosion in methodological sophistication across the social sciences and the much larger time series of data that have been accrued.

[Dana]

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