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Welcome to Upsy Downsy Land

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"An original story based on the Upsy Downsy toys by Mattel." Wonderful, cute illustrated children's book.

Hardcover

First published January 1, 1969

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Mattel

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Displaying 1 - 5 of 5 reviews
Profile Image for Melki.
7,461 reviews2,645 followers
May 29, 2016
I feel some explanation may be in order, so here's one from Wikipedia:

This book told of the surreal origins of the Upsys and Downsys. They were once merely flowers, covering an entire world made of fuzzy dandelions. A sentient wind called The Great Huff passed by this world long ago, and, having his nose tickled by the dandelions, blew them all away. As the dandelions fell back to earth, some of them fell through a rainbow, and were magically changed into rightside-up beings known as Upsys. Other dandelions fell through a storm cloud, and became upside-down creatures called Downsys. The two factions, despite each being the others' polar opposite, got along famously, and developed their own little civilization, which came to be known as "Upsy Downsy Land".

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Hey, it was the sixties.

Like many children's books, this one was published to advertise a line of toys, in this case, Mattel's psychedelic creatures who inhabited a "Happydiculous World." Each character was packaged with a play-mat that could be connected to another mat for endless happytime opportunities.

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For a few bucks, you got a character, a vehicle, a bunch of groovy accessories, and a colorful cardboard land to drive 'em around on.
Is it any wonder these little yarn-haired creatures were my favorite childhood toys?

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And, yes, I still have them all. I let my kids play with them once, and only under my strict supervision. They have LEGO; they should leave my toys alone.

If you want me, I'll be under the dining room table, driving Miss Tickle Pinkle in her Bugabout car.

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Profile Image for Traci.
231 reviews20 followers
September 14, 2022
I was obsessed with this book as a kid. Someday I am going to go on an Ebay spree and buy all the books and toys lol.
Profile Image for Angela Colson.
152 reviews1 follower
March 20, 2026
My mom must have read this to me 4 dozen times as a little girl. I read it to my son and now to my granddaughters. It’s a fun, silly, brightly illustrated book.
Profile Image for Karyn R.
3 reviews
July 13, 2013
Loved these books when I was a kid-another imaginary place to go-had some toys too!
Displaying 1 - 5 of 5 reviews