What do you think?
Rate this book
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth
In The Go-to-Market Cheat The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless, proven principles that can help you scale your organization to the next level.
Backed by a wealth of research and case studies, this book provides all of the practical tools listeners need to bridge the gap between theory and practice. Listeners will learn about topics including the "digital mask" and how it has influenced the starting point of trust in any business relationship; the perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages; and culture, customers, and context, and how the joining of these three elements creates a perfect business relationship.
The Go-to-Market Cheat Code is a timely, essential listen for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
PLEASE When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Backed by a wealth of research and case studies, this book provides all of the practical tools listeners need to bridge the gap between theory and practice. Listeners will learn about topics including the "digital mask" and how it has influenced the starting point of trust in any business relationship; the perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages; and culture, customers, and context, and how the joining of these three elements creates a perfect business relationship.
The Go-to-Market Cheat Code is a timely, essential listen for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
PLEASE When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Audible Audio
Published February 25, 2025
About the author
Josh Wagner
40 books29 followersJosh Wagner was born with a hole in his heart, a Ventricular Septal Defect (VSD). He’s fine now.
Wagner’s writing has been described as lyrical, whimsical, and incisive. He works primarily in the realm of magical realism and fantastic fiction. Having studied Creative Writing and English literature at the University of Montana, he went on to earn his MSc from the University of Edinburgh.
Wagner has released four novels ("Shapes the Sunlight Takes," "Deadwind Sea", "Smashing Laptops," and "The Adventures of the Imagination of Periphery Stowe"), several stage plays ("Salep & Silk" and the collection "Bleached Bones"), graphic novels ("Fiction Clemens", "Sky Pirates of Neo Terra"), the short story/poetry collection "Nothing in Mind," and the novella "Mystery Mark," collaboratively illustrated by Theo Ellsworth. His short fiction has been published by Cafe Irreal, Not One of Us, Cleaver Magazine, Medulla Review, Lovecraft eZine, and Image Comics.
His first graphic short appeared in Image Comics "24Seven vol. 2", which was nominated for an Eisner award. "Fiction Clemens" won Project Fanboy's 2008 "Best storyline" award. His short play "Bleach Bone" won the 2012 Westcliffe Center's New Rocky Mountain Voices competition.
Wagner spent his formative years close to the ocean and then later in the mountains. Torn between these forces, Josh can’t sit still for very long. He rarely lives anywhere for more than a year, and his constant travels contribute to the particular imaginative flavor of his work.
He is currently living in Ireland working on his PhD and developing a suite of novels called The Changing Things. He is facinated by rhizomes, paradoxes, things left unsaid.
Wagner’s writing has been described as lyrical, whimsical, and incisive. He works primarily in the realm of magical realism and fantastic fiction. Having studied Creative Writing and English literature at the University of Montana, he went on to earn his MSc from the University of Edinburgh.
Wagner has released four novels ("Shapes the Sunlight Takes," "Deadwind Sea", "Smashing Laptops," and "The Adventures of the Imagination of Periphery Stowe"), several stage plays ("Salep & Silk" and the collection "Bleached Bones"), graphic novels ("Fiction Clemens", "Sky Pirates of Neo Terra"), the short story/poetry collection "Nothing in Mind," and the novella "Mystery Mark," collaboratively illustrated by Theo Ellsworth. His short fiction has been published by Cafe Irreal, Not One of Us, Cleaver Magazine, Medulla Review, Lovecraft eZine, and Image Comics.
His first graphic short appeared in Image Comics "24Seven vol. 2", which was nominated for an Eisner award. "Fiction Clemens" won Project Fanboy's 2008 "Best storyline" award. His short play "Bleach Bone" won the 2012 Westcliffe Center's New Rocky Mountain Voices competition.
Wagner spent his formative years close to the ocean and then later in the mountains. Torn between these forces, Josh can’t sit still for very long. He rarely lives anywhere for more than a year, and his constant travels contribute to the particular imaginative flavor of his work.
He is currently living in Ireland working on his PhD and developing a suite of novels called The Changing Things. He is facinated by rhizomes, paradoxes, things left unsaid.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.