How to Build a Million Dollar Database

by Michelle Bergquist

How important is knowing people to the success of what you do? If relationships are important to you and your success in business, read How to Build a Million Dollar Database. In this first edition, renowned business consultant and relationship marketing expert Michelle Bergquist walks you step-by-step through a system of how to identify, organize and communicate with your best business relationships. At the cornerstone of How to Build a Million Dollar Database is a philosophy that it's not what you know in business or even who you know, but what you do with who you know! In How to Build a Million Dollar Database, learn how to segment, code, track and profile all your contacts and relationships. Learn how to gather business intelligence and use that information to develop priceless, long-lasting business relationships. Learn to use your database and increase sales results by as much as 40%. Learn follow-up and stay-in-touch strategies to increase repeat business by as much as 20% to 30%. Read How to Build a Million Dollar Database and learn how to build an ideal client profile, prospect profile and relationship system that helps you capture new business, generate more loyalty and longevity with your existing customer relationships and generate repeat business and referrals with strategic partners and alliances like never before.

148 pages, Perfect Paperback

First published August 15, 2008

Reviews

[Christy Shay · Rating 1 out of 5]

This book was not for me. I just could not get through it because, even though it had some good points, it felt like the info was on repeat through-out the book and I felt that I was reading the same thing over and over.