I got a lot more from this book than I anticipated.
The opening emphasizes the importance of logging as much woodworking time as possible, while always working safely. From there, Loudenslager shifts into the business side, encouraging readers to start small, take on manageable projects, and keep overhead costs low.
What stood out most to me was his honesty. Stoane is vulnerable about his stumbling blocks and just as transparent with his losses as with his wins. This balance makes his advice feel grounded and real.
The book offers plenty of small business strategies, from staying ready for opportunities when they arise to truly listening to what the market is asking for and what customers are willing to pay for.
As a carpenter just starting out, I found this book especially encouraging. It showed me that it’s possible to turn my skills into a small business that supplements my income—and perhaps more. It’s a reminder that we never really know where our dreams may lead us.