Design for Response: Creative Direct Marketing That Works

by Leslie H. Sherr, David J. Katz

Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.

141 pages, Hardcover

First published March 1, 1999

Reviews

[Andréa · Rating 3 out of 5]

Although my edition was published in 2005, it doesn't appear to have been updated much since the 1999 printing -- most of the examples shown are from the mid-1990s. In addition to being dated, this edition needed another review by an editor, as there are some formatting issues as well as a few sentences that seem to be incomplete.