Middle and senior managers are now travelling abroad on business in vast numbers—or working in virtual distributed teams which cross cultural as well as international borders.
This insightful new book focuses on business cultural awareness and offers accessible “dip-in” information on doing business overseas. Developed from their experiences with the business cultures of many nations, Barry Tomalin and Mike Nicks provide the essentials that will enable any business traveler to come to a full understanding of cultural differences in communication, negotiation, partnerships, socializing, incentives and rewards. More than just preventing the reader from causing offense to their business counterparts, the authors offer strategies and tactics for gaining the trust and collaboration of colleagues from other countries and ensuring that the right impression is made—whatever the culture.
The book provides a framework for understanding any culture in the world, but specifically includes chapters on China, India, Brazil, Russia, UK, Germany, Italy, France, Japan and the USA.
Other important topics covered Cultural Expectations; How to be More Culturally Sensitive; Cultural Beartraps; and Relocation and Repatriation.
As the author of Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships, I struggled long and hard with the best way to organize a book covering 11 countries and a wealth of intercultural information. Which is why I heartily congratulate Barry Tomalin and Mike Nicks on the clear, well-signposted, and truly easy-to-read structure of World Business Cultures.
Covering 12 of the most important business cultures on the world stage today, this outstanding handbook begins by giving the reader a thorough grounding in the concept of culture which--as Barry and Mike point out in Chapter One--is all about perception. As I discovered while conducting my own research, the way we US Americans see the world is not universal: Expectations, Communication, and Behavior (or Management Style) are unique to each culture.
These are three of the seven tools that readers will find valuable for understanding where to look for cultural differences and how to navigate them effectively. The authors refer to these seven tools as RADAR because of their value in enabling anyone to instantly tune into what it is about their own attitudes and behavior that may need modification.
(RADAR is an acronym for Recognize you have a problem; Analyze it using the RADAR profile; Decide the 20% change you wish to make; Act-write it down and try it; Review it. Did it work?)
Whether you need advice on presentations to an international audience, running international meetings, or leading an international team -- you will find "gold" and much more in this wonderful resource.
Any global business traveler committed to building relationships, establishing trust and earning respect in the international arena is well advised to add this updated third edition to their library. Not only is it in mine, but is highlighted already because I refer to it so much! Sharon Schweitzer (Wiley 2015) Access to Asia