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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams
A successful entrepreneur shows how, by practicing a manifesting mindset, you can discover your deepest purpose—what she calls an “inner why”—to unlock your greatest potential as a creator, founder, and builder of great products.
When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—making a prototype, finding customers, raising money—she also considers the emotional and psychic journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company.
The spiritual work of being able to operate on a high vibrational frequency isn’t considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality—which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey.
In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a real—and positive—impact on those who believe in it.
When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—making a prototype, finding customers, raising money—she also considers the emotional and psychic journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company.
The spiritual work of being able to operate on a high vibrational frequency isn’t considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality—which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey.
In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a real—and positive—impact on those who believe in it.
240 pages, Hardcover
Published November 11, 2025
8 people are currently reading
1749 people want to read
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Displaying 1 - 2 of 2 reviews
September 4, 2025
When business fails, turn it into a book — therapy and marketing in one package.
Built on Purpose” is a book about finding meaning where only ruins seem to remain. Betsy Fore, known for her entrepreneurial career and media presence, weaves together personal tragedy and recovery with practical advice on how to build life and business rooted not in ambition for ambition’s sake, but in a deeper “why.” This is not written in the cold language of business; instead, it is a hybrid of memoir, spiritual essay, and a guide for anyone navigating crisis.
The strength of the book lies in its vulnerability: the author openly shares failures and moments of despair, which makes her advice feel real rather than abstract. She shows that success is not a collection of hacks but the ability to rebuild oneself around an inner core. The book will resonate with those who have faced loss or who are searching for more than just a career — for meaning in their work.
The weakness is its genre fluidity: at times it is a motivational business manual, at others a confession, at others almost spiritual literature. Readers expecting clear frameworks and tools may feel let down. But for those open to a more personal, human narrative, Built on Purpose can be a source of both support and inspiration.*
Built on Purpose” is a book about finding meaning where only ruins seem to remain. Betsy Fore, known for her entrepreneurial career and media presence, weaves together personal tragedy and recovery with practical advice on how to build life and business rooted not in ambition for ambition’s sake, but in a deeper “why.” This is not written in the cold language of business; instead, it is a hybrid of memoir, spiritual essay, and a guide for anyone navigating crisis.
The strength of the book lies in its vulnerability: the author openly shares failures and moments of despair, which makes her advice feel real rather than abstract. She shows that success is not a collection of hacks but the ability to rebuild oneself around an inner core. The book will resonate with those who have faced loss or who are searching for more than just a career — for meaning in their work.
The weakness is its genre fluidity: at times it is a motivational business manual, at others a confession, at others almost spiritual literature. Readers expecting clear frameworks and tools may feel let down. But for those open to a more personal, human narrative, Built on Purpose can be a source of both support and inspiration.*
December 23, 2025
Phenomenal book! Betsy did an excellent job at sharing her story, looking into the best practices of other entrepreneurs, and giving the reader tools to set themselves up for success. Would highly recommend for anyone looking to get their foot in the door of entrepreneurship or looking for an inspiring story from an Indigenous woman
Displaying 1 - 2 of 2 reviews