The Success Effect: Uncommon Conversations With America's Business Trailblazers

by John Eckberg

Trump. Chopra. Zell. Gerstner. Springer. Those are just some of the diverse names found in The Success Effect , a ground-breaking project by Cincinnati Enquirer business columnist John Eckberg. This 300-page volume contains 40 candid conversations with America's top business trailblazers and innovators, from household names like Deepak Chopra and Donald Trump, to the lesser known Tami Longaberger, IDEO's Tom Kelley, Doobie Brothers' and Steely Dan guitar wizard Jeff "Skunk" Baxter, LensCrafter's Dean Butler and PGA guru to the stars Dave Pelz. Dozens of other interviews reveal what it takes for individuals, teams and companies to lead, achieve, prosper and grow. Through his unorthodox question-and-answer style, Eckberg brings revealing commentary and off-the-cuff answers from America's best business minds. The reader gets insight, not spin -- perspective and life lessons, not canned responses and public relations. Compiled over years of research, The Success Effect is at the crossroads of life-guide and business-leadership book.

300 pages, Paperback

First published May 1, 2005

About the author

John Eckberg is a career journalist. Widely published, his work has appeared in The New York Times, Newsweek, USA Today and many other American print and Web publications. A former business reporter at The Cincinnati Enquirer and weekly newspaper managing editor at the Canal Fulton Signal News – we cover you like the morning dew - he is also the author of OJ Simpson & Glen Rogers: The Juice, Road Dog and Murder on Bundy Drive (Bauer & Barnes Publishers): The Mud Daddy Chronicles: Raging Bass, Mystic Muskie and Twinkie Tiramisu (Mystic Mud Publishing); The Success Effect: Uncommon Conversations with America’s Business Trailblazers (Sterling & Ross; 2008); Have A Crumby Book: Wit and Whimsy from Cincinnati’s Favorite Bakery (Clerisy; 2007) and co-author of Road Dog (Federal Point Publishing; 2005), a true-crime thriller about serial killer Glen Rogers of Hamilton, Ohio. A Bloomington, IN resident, Eckberg currently has several other book projects underway: Fascinating Ohio and Pot of Gold, a best-practices business book.

Reviews

[Jacob · Rating 5 out of 5]

What a refreshing read. The Success Effect by John Eckberg made me add a lot of other books to my Amazon Wish List. John has included interviews with America's best business leaders and innovators. Several of them have their own books and many of these were added to my wish list.

The personal jokes and stories are so rarely found in most books of this genre and it made for an entertaining and more impactful read. Thank you John for referring me to this book and for autographing my copy! I am excited to go through your new "Pot of Gold" book this next year.

Jacob S. Paulsen

[Lesley Looper · Rating 3 out of 5]

I enjoyed the vignettes in this book, and regret that it took me so long to finish it. On the other hand, it was nice to be able to read a little bit at a time, and not lose the gist of the book. I like the format, too.

[John Eckberg · Rating 5 out of 5]

Smart people do smart things and the rest of us can learn from them.

[Meryl Evans · Rating 4 out of 5]

Book review