Frameworks: Referral Development for Medical Massage

by Matthew Pardini

A step by step guide to marketing your medical massage practice. In this book you will learn how to take your current practice and market it directly to the physicians who see your patient profile. You will learn how to find the right physicians to target, how to make office calls (what to say, what to wear, and who to talk to in order to start getting referrals), and how to maintain your relationships to keep the referrals coming in. The Frameworks System uses the same techniques that healthcare reps all across the country use every single day. This system works and works well! I've taken the industry standard and made it specific for massage therapists highlighting how we are different and what specific things massage therapists might struggle with. Marketing your practice directly to physicians is easier than you could imagine. This book will walk you through every stage with an easy step by step guide and includes a number of links to online resources available only through the ebook.

71 pages, Kindle Edition

First published June 21, 2014