100 Ideas that Changed Advertising

by Simon Veksner

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.

Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics.

Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.

216 pages, Paperback

First published January 6, 2015

Reviews

[Džiugas Babenskas · Rating 1 out of 5]

Puiki rekomendacija močiutei, kuri vis dar tavęs klausia, ką tu dirbi reklamoje. Tačiau, jei ją nors kiek gerbi, slėpk nuo jos šitą aprašomosios nuobodybės kratinį. Jokių išdykusių idėjų, gąsdinančio mąslumo, kutenančių klausimų ar rišlios reklamos istorijos čia nerasi.

[Roy Robinson · Rating 5 out of 5]

Perfect coffee table book.

[Chani · Rating 4 out of 5]

Well thought out, easy to read, and with good visual examples.

[Drew Canole · Rating 2 out of 5]

Nothing very special in this book that is just another edition in a series of "100 Ideas that Changed _____". It was a quick and fun read. There were a handful of interesting tid-bits in it. Very much a beginner volume, there won't be anything new here to anyone that's familiar with marketing.

[Pratap · Rating 4 out of 5]

A good intro on Advertising useful for basic knowledge. A very good overview of how ads have evolved. I started implementing some of them will some modifications.