Amazon's Dirty Little Secrets: How to Use the Power of Others to Market and Sell for You

by Greg Jameson

Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+. P – Plenty of traffic O – Offer something for free W – Win their trust E – Engaging experience R – Request an action + – additional tips & secrets Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.

Genres: Business

180 pages, Paperback

First published August 1, 2014

About the author

Greg Jameson has been at the forefront of digital commerce since the start and brings 30+ years of web development and e-commerce mastery. Greg has a history of bringing the technical, leadership, and communication skills to large organization like Chase Paymentech, Ball Aerospace and Los Alamos Labs. As the president of WebStores Ltd., he is now focusing this expertise on CEO’s of both established and emerging businesses than need a profitable web store presence. As a public speaker he dynamically brings these eMarketing techniques to organizations of all sizes, with tailored approaches for multiple types of industries and organizations.

Greg Jameson often referred to as an Internet pioneer. He has been called “America’s leading expert on marketing like Amazon”. The #1 best-selling author of “Amazon’s Dirty Little Secrets”, “What Would Jeff Do?”, “Grow Your Online Sales”, and a host of other books, he is a sought-after consultant and speaker whose goal is to make you successful on the Internet. He has awards for international developer of the year, Colorado Small Business of the Year and listed on the INC 500 of fastest growing companies in America.

Reviews

[Archana Amaragandhi · Rating 4 out of 5]

Social Media and Digital Sales and Marketing Strategies in a nutshell. This book doesn't go into great detail about each concept but gives an overview of everything that you can do to rank up on Google, to attract online customers and retain them. These ideas can be thought of guided pointers for more research on implementation techniques. Good book overall!

[Robert Case · Rating 5 out of 5]

Greg Jameson reveals the secrets behind the Amazon monolith and presents his message in clear, understandable prose. Highly recommended for both the entrepreneur and anyone interested in developing another stream of income.