Call of the Couch: A Family's Love Affair with its Business. Schneiderman s Furniture

by Larry Schneiderman, Jody Mabry

In 1948, Max and Edna Schneiderman bought a broken-down general store and somehow stumbled into stocking furniture. Three generations and six showrooms later, the family and business have intertwined to create a legacy. Like many family businesses, the Schneiderman brand reflects the family's identity. The values that generated their word-of-mouth success--loyalty, resilience, team work, and the joy of loving your work--remain a corner stone today. This is not a business book with starched and formulated advice, but a story of the wisdom earned from a lifetime in the industry trenches. For the first time ever, Larry Schneiderman opens the doors to his family's showroom and shares an insider's view of this local success story. Whether you own a family business or simply own a couch, this autobiographical account of Schneiderman's Furniture lets you taste how it feels to seize the American dream.

248 pages, Hardcover

First published June 22, 2014

About the author

Larry was hooked when he sold his first furniture at age fifteen. He loved everything about the business, the customers, and the employees. Jason Schneiderman purchased the business from him and Larry retired in January of 2018. He released his second book, NOBODY KNOWS…What we sweep under the carpet, his first novel….It can be ordered along with his first book, CALL OF THE COUCH, through Amazon.com; Barnes & Noble, and Larryschneiderman.com. CALL OF THE COUCH has been recognized with several awards. It’s essentially the history and philosophy of Schneiderman’s Furniture. While no longer an owner, he remains very interested and proud of how the company is doing.