The People Shapers

by Vance Packard

Surveys the current work, projects, and ambitions of geneticists, behavioral psychologists, psychosurgeons, technologists, marketing professionals, and others involved in reshaping and controlling people and their behavior, and examines the moral implications of their activities

398 pages, Hardcover

First published January 1, 1977

About the author

Vance Oakley Packard was an American journalist and social critic. He was the author of several books, including The Hidden Persuaders and The Naked Society. He was a critic of consumerism.

Reviews

[Glenda · Rating 5 out of 5]

This is a reread and is somewhat outdated but much can still be applied today. It’s about the ways our attitudes are shaped by advertising, public relations and media.