Reputation Management: The Key to Successful Public Relations and Corporate Communication

by John Doorley, Helio Fred Garcia

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition

Genres: Communication, Business

442 pages, Paperback

First published January 1, 2006

Reviews

[Daniela · Rating 5 out of 5]

100/10

Super helpful, easy to read and for sure a complete reliable source to understanding Corporate Communications from scratch. I totally recommend it.

[Emil Petersen · Rating 2 out of 5]

En bog jeg har læst i forbindelse med Summer University på CBS. (Jeg har faktisk læst den 2 gange, da jeg dumpede den oprindelige eksamen). Grundlæggende behandler den de forskellige ‘stakeholder relations’ en virksomhed skal pleje i sin kommunikation, fx investor relations, media relations, government relations, community relations, social media osv.