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Web Engagement: Connecting to Customers in e-Business
A management guide to the selling of goods and services over the Internet. Consultant Zoellick presents a Web business model and explains how to build an effective Web page. He touches upon such issues as collecting Website data, the use of cookies, privacy and customer engagement, using customer data for personalization. Annotation c. Book News, Inc., Portland, OR (booknews.com)
224 pages, Paperback
First published January 15, 2000
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