Management Principles and Practice explores. the high-profile communication issues managers will have to face. in the coming decade. Subjects covered include audience analysis,. corporate ethics, intercultural communication, and more.. New emphasis is placed on the importance of being clear on a. message�s purpose in order to increase its impact, while numerous. innovative and contemporary cases bring the text to life.. Michael E. Hattersley (Provincetown, MA) is a writer and was head. of the Communications course at the Harvard Business School. .
This book teaches through a conversational and modern style of short chapters. The examples within each are relevant, significant, and entertaining--never overstating the obvious. Communication books are often layered with common sense, often losing students in the process, but this textbook exemplifies what the modern curriculum should prescribe: applicable fun at affordable cost.
This was the required textbook for a college course I was enrolled in as part of my bachelor's degree program.
It was educational and informative as it was designed to be. I did find the subject matter quite boring, however the textbook was useful enough to earn me an "A" in the class.