The Intentional Accountant: Your Roadmap For Building a Next Generation Accounting Firm

by M. Darren Root

Empowering bean counters to become better entrepreneurs is what The Intentional Accountant is all about. M. Darren Root, one of the accounting profession’s most highly esteemed thought leaders, co-author of The E-Myth Accountant, and former executive editor of CPA Practice Advisor magazine, maps out a vision for independent accountants to go beyond merely working at a job and start assembling the machinery to build a true enterprise. His newest book is a practical, end-to-end roadmap of the strategic process and organizational methods that have changed the lives and personal fortunes of thousands of practitioners and shareholders in accounting firms nationwide.

Genres: Business

182 pages, Kindle Edition

First published May 12, 2014

About the author

Also published as Darren Root.

Darren is the Executive Editor of CPA Practice Advisor, and remains in public practice as the principal of Root & Associates, LLC, in Bloomington, Indiana, and president of his consulting practice, RootWorks. He formerly served on the Board of the AICPA's CITP Credentials Committee and is a former member of the Board of Directors for the Indiana CPA Society. He speaks at dozens of professional organizations each year and frequently serves as a guest lecturer at Indiana University's Kelley School of Business.

Reviews

[Gregory · Rating 5 out of 5]

As a CPA in public practice, this book reoriented my approach to what clients I serve and how I serve them. Highly recommended to any CPA, tax professional, or financial services professional that serves clients. It informs the reader about what happens to most professional service providers if we don't have a clear understanding of what we are good at, what our ideal client profile is, and how we need to organizer our business to best serve those clients. It deals with staffing and training. It deals with the culture needed to attract and retain staff. It deals with the importance of having the right technology in place. A must read, in my opinion.