Create Impact with Type, Image & Color

by Carolyn Knight, Jessica Glaser

Discover the secrets of communication for good graphic design Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

160 pages, Paperback

First published January 1, 2007

About the author

Carolyn Knight is a partner at the UK firm Bright Pink, which serves clients in industries including textile, healthcare, and nonprofit. She's co-author of The Graphic Designer's Guide to Effective Visual Communications (Rotovision, 2005). Carolyn currently lectures at the University of Wolverhampton School of Art and Design. She lives in Stafford, United Kingdom.

(Barnes and Noble)