When You and Your Customers Make the Products Together

by Juliette Powell

This Element is an excerpt from 33 Million People in the How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.How to dramatically improve your products' performance by building them around user ideas and submissions.When a couple of college dropouts with no formal business training got together with $500 each and decided to start a T-shirt shop on the Web, nobody paid much attention. Not at first, anyway. Jeffrey Kalmikoff and Jake Nickell built their own ongoing, community-based T-shirt design contest--and became the multimillionaire creators of a new standard of peer, "crowdsourced" production on the Internet....

11 pages, Kindle Edition

First published June 1, 2010

About the author

Juliette Powell was an American-Canadian media expert, tech ethicist, business advisor, author and beauty pageant titleholder who was crowned Miss Canada 1989, the contest's first Black Canadian winner.