What do you think?
Rate this book
Retailing Principles: A Global Outlook
This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.
608 pages, Hardcover
First published August 1, 2002
2 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.