Retailing Principles: A Global Outlook

by Lynda Gamans Poloian, Linda Poloian, Dorothy S. Rogers

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

608 pages, Hardcover

First published August 1, 2002