I have to admire the effort that any author puts into writing a book. For that, I tip my hat to Mr. Francois. My primary struggle with this book is that I don't think anyone proof-read it before it was published. Just about every page has some sort of grammatical or punctuation error. At times it feels like the book was written in a foreign language, dropped into Google Translate, and then just copy and pasted into what was published.
As a training professional, I am always looking for new insights into how I can improve my e-learning courses and curriculum. Unfortunately, this book is written from the perspective of someone who wants to start a rival to Coursera. Rather than providing how-to information, it presents in very broad terms.
I hate to say it, but I would probably avoid this book.