How to Succeed in Commercial Photography: Insights from a Leading Consultant

by Selina Maitreya

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Genres: Photography

240 pages, Paperback

First published October 16, 2007

Reviews

[Paul Deveaux · Rating 4 out of 5]

This is not really a book but a great collection of individual essays. The idea is that you an pick and choose what to read depending on the things going on in your business and where you are as a photographer. There are essays on marketing, vision, selling, faith, creativity, business, etc. I found the most powerful stuff near the end of the book. Selina's ideas on faith, fear, showing up, and walking your talk are true gems. These are essays that I easily see myself returning to again and again. There is nothing in the book about f-stops or shutter speeds. This book is about getting your mind and attitude right to facilitate success as a commercial photographer. Although it is from 2007 the ideas and concepts in the essays are just about timeless. Excellent book.

[Inga Mucha · Rating 5 out of 5]

I LOVE SELINA!!!!