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The Joshua Principle, Leadership Secrets of RSVPselling
This unique business novel captures the essence of sales leadership. Everyone in business or professional selling should read it to learn how to become truly strategic and more effective in positively influencing others.
Synopsis: Joshua Peters is a salesman in crisis - after losing a key deal, his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but can't help directly as their relationship is at an all time low. But a mentor's intervention from the other side of the world powerfully transforms everything as Joshua learns about the RSVP concepts and applies them to the biggest and most complex deal of his life. The story culminates with a powerful meeting that changes the lives of mentor and protégé forever and finally reveals The Joshua Principle.
In addition to the RSVP concepts and the importance of focused execution, readers will also learn about The Value Quadrant for Professional Sales Agents©, The New ROI© for sales organizations, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to create business value for both buyer and seller, how to successfully sell at the top of a buying organization, avoiding the 'see-more syndrome' with evaluators and recommenders, a values based approach to ethical selling, decision drivers and buyer motivations, and much more.
Synopsis: Joshua Peters is a salesman in crisis - after losing a key deal, his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but can't help directly as their relationship is at an all time low. But a mentor's intervention from the other side of the world powerfully transforms everything as Joshua learns about the RSVP concepts and applies them to the biggest and most complex deal of his life. The story culminates with a powerful meeting that changes the lives of mentor and protégé forever and finally reveals The Joshua Principle.
In addition to the RSVP concepts and the importance of focused execution, readers will also learn about The Value Quadrant for Professional Sales Agents©, The New ROI© for sales organizations, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to create business value for both buyer and seller, how to successfully sell at the top of a buying organization, avoiding the 'see-more syndrome' with evaluators and recommenders, a values based approach to ethical selling, decision drivers and buyer motivations, and much more.
- GenresBusiness
252 pages, Paperback
First published March 1, 2010
About the author
Tony J. Hughes
4 books9 followersTony J. Hughes is an acclaimed author published by HarperCollins New York and The American Management Association. His first three books served business audiences: The Joshua Principle, Leadership Secrets of Selling—2010, COMBO Prospecting—2018, and Tech-Powered Sales—2020. His 2025 breakout novel, SENTIENT—Meet Your Maker, is a speculative-fiction thriller set in 2027 when machine super-intelligence has arrived under the cover of a fake plateau of performance to forever alter humanity.
Tony is an engaging speaker and available for interviews on podcasts and shows to discuss the impact and risks of machine intelligence in a human world. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and has taught in the MBA program at the University of Technology Sydney. He is an award-winning blogger and formerly LinkedIn’s most-read author on sales leadership, his writing has attracted more than 350,000 followers.
The website for this book is www.SENTIENTbook.com and his author website is www.TonyHughes.com.au
Tony is an engaging speaker and available for interviews on podcasts and shows to discuss the impact and risks of machine intelligence in a human world. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and has taught in the MBA program at the University of Technology Sydney. He is an award-winning blogger and formerly LinkedIn’s most-read author on sales leadership, his writing has attracted more than 350,000 followers.
The website for this book is www.SENTIENTbook.com and his author website is www.TonyHughes.com.au
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Displaying 1 - 9 of 9 reviews
December 4, 2014
This is a very practical book. It's written in the fashion of an actual story that is believable. Many salespeople start off focusing on making sales, not building strong relationships that are valued from the client's perspectives. Too many Salespeople and Sales Managers want quick results. This book shows you how to slow the process down to win slow and lose fast. This way you engage with the best customers who fit your ideal customer profile. You will also know which customers are qualifying themselves to you based on their engagement level. Great book!
May 4, 2024
3-in-1
Tony sold to me both emotionally and logically. It was relatable, entertaining and educational, every bit you're going to want in a book. It's also backloaded with information, it was a great start for anyone starting into strategic selling
Tony sold to me both emotionally and logically. It was relatable, entertaining and educational, every bit you're going to want in a book. It's also backloaded with information, it was a great start for anyone starting into strategic selling
November 16, 2018
Best sales book I’ve read
This is a life changing book, both in sales and personal life. I recommend it to everyone in the sales industry
This is a life changing book, both in sales and personal life. I recommend it to everyone in the sales industry
January 13, 2019
A great read..the beauty of this book is, the sales concepts are explained in a story form.
All being easy to remember.
All being easy to remember.
January 29, 2019
Had to read this for work.
Read
March 8, 2021Great book on leadership, sales and personal connection.
Read
February 10, 2024Great use of story to create a message and excellent resource for those involved in solution or complex selling. The details like eating raisin toast with his boss made the difference.
July 6, 2026
Life Changing
Thank you for the immense gift of this book, I treasure its wisdom, and the compass it has unlocked for the man I deeply desire to become.
Thank you for the immense gift of this book, I treasure its wisdom, and the compass it has unlocked for the man I deeply desire to become.
April 8, 2017
Joshua Peter's life is in a state of crisis - his job is in jeopardy after losing a key deal, his girlfriend recently left him and has all but stopped speaking to his father; a sales veteran who progressed all way to CEO...Then a mentor's invitation from across the globe sets his life on a journey of transformation through the leadership secrets of strategic selling.
If you combine the incredible parable like narrative of The Alchemist with the sales wisdom of such greats as Jim Rohn, Napoleon Hill, Dale Carnegie and Zig Ziglar then you will surely be drawn in by the power of this book and the final meeting revealing The Joshua Principle.
If you combine the incredible parable like narrative of The Alchemist with the sales wisdom of such greats as Jim Rohn, Napoleon Hill, Dale Carnegie and Zig Ziglar then you will surely be drawn in by the power of this book and the final meeting revealing The Joshua Principle.
Displaying 1 - 9 of 9 reviews