Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Antony Young

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Genres: Business

242 pages, Hardcover

First published August 28, 2014

Reviews

[Ben · Rating 4 out of 5]

Interesting framework for media planning. Especially liked the thinking about “receptivity”— identifying the times at which target consumer is most likely to be responsive to your message and the case study about Tide’s focus on “Point of Dirt”.