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Learn More Faster: How to find your bullseye customer and their perfect product
Author Visit LearnMoreFaster.com for everything you need to run your own Bullseye Customer Sprints, including free PDF and EPUB versions of the book, templates, and videos.
GV (Google Ventures) has open-sourced their proven playbook for accelerating customer and product discovery for startup companies with Bullseye Customer Sprints. Based on their experience conducting research sprints for hundreds of GV startups since 2010, Learn More Faster is an essential, step-by-step guide to quickly zero in on what to build and precisely who to target.
Early-stage founders are under intense pressure to figure out precisely what to build and to have unique insights about their target audience. Answering those questions faster—before sinking time and money into development, marketing, design sprints, or expensive market research—is a huge competitive advantage whether you’re building something new, expanding into new markets, or troubleshooting disappointing sales.
This playbook makes it easy to follow the simple formula for a Bullseye Customer Sprint is 5 and 3 in 1: Five bullseye customers and three simple prototypes in one day.
GV (Google Ventures) has open-sourced their proven playbook for accelerating customer and product discovery for startup companies with Bullseye Customer Sprints. Based on their experience conducting research sprints for hundreds of GV startups since 2010, Learn More Faster is an essential, step-by-step guide to quickly zero in on what to build and precisely who to target.
Early-stage founders are under intense pressure to figure out precisely what to build and to have unique insights about their target audience. Answering those questions faster—before sinking time and money into development, marketing, design sprints, or expensive market research—is a huge competitive advantage whether you’re building something new, expanding into new markets, or troubleshooting disappointing sales.
This playbook makes it easy to follow the simple formula for a Bullseye Customer Sprint is 5 and 3 in 1: Five bullseye customers and three simple prototypes in one day.
Kindle Edition
Published August 3, 2024
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Displaying 1 - 5 of 5 reviews
May 12, 2025
I work at a MedTech start up and we’re defining our second product for a second customer base. I was asked to draft customer discovery interview questions, and Learn More Faster not only helped me write effective questions but define the entire process of customer discovery. I’m excited to share my learnings from the book with my company and lead product discussions based on the frameworks suggested by Learn More Faster. I’m confident it’ll help our product better serve our users and help this entire process be more efficient.
October 9, 2024
I've learned so much about customer discovery from Michael over the years. This is a must read if you're working at an early-stage company.
February 27, 2025
Michael has decades of experience as a UX Researcher and Strategist for teams & start-ups in various domains (including consumer products, SaaS, B2B, etc.). His Bullseye Customer Sprint methodology works! The method aligns teams around a clearly defined customer segment and encourages discussions around value propositions, which are used to develop prototypes for qualitative user research during a Watch Party. The Watch Party brings the entire team to the table, sparking innovation and focused conversations that lead to products that genuinely resonate with customers.
After running these sprints with start-ups and new teams, I can confidently say this is an essential resource in our research toolkit! Along with accelerating learning the process was enjoyable and exciting!
One of my favorite things about Learn More Faster is the fantastic free resources on the website—detailed templates for facilitating workshops leading up to the Watch Party and slide templates for training the team before the Watch Party. Michael's practical approach to facilitating conversations with teams is invaluable.
Michael's book is a quick (MUST) read, and its many resources empower researchers (or those conducting research) to implement these sprints confidently and quickly!
After running these sprints with start-ups and new teams, I can confidently say this is an essential resource in our research toolkit! Along with accelerating learning the process was enjoyable and exciting!
One of my favorite things about Learn More Faster is the fantastic free resources on the website—detailed templates for facilitating workshops leading up to the Watch Party and slide templates for training the team before the Watch Party. Michael's practical approach to facilitating conversations with teams is invaluable.
Michael's book is a quick (MUST) read, and its many resources empower researchers (or those conducting research) to implement these sprints confidently and quickly!
October 10, 2024
Hit the customer bullseye and sharpen your product strategy with Learn More Faster 🎯
The Learn More Faster methodology has transformed my approach to user research and delivery to stakeholders across various teams and disciplines at Google. As a staff user researcher, I frequently contribute to overall product vision and strategy. Learn More Faster provided me with a framework and a community of practice that enhanced my understanding of our target audience. It shifted my focus from building for a general user to building for our ideal 'Bullseye customer.'
Defining our Bullseye customer upfront streamlined my research process, resulting in quicker and higher fidelity insights that sharpened our product strategy even further. I highly recommend that user researchers, founders, and PMs incorporate the Learn More Faster methodology into their product strategy toolkit.
The Learn More Faster methodology has transformed my approach to user research and delivery to stakeholders across various teams and disciplines at Google. As a staff user researcher, I frequently contribute to overall product vision and strategy. Learn More Faster provided me with a framework and a community of practice that enhanced my understanding of our target audience. It shifted my focus from building for a general user to building for our ideal 'Bullseye customer.'
Defining our Bullseye customer upfront streamlined my research process, resulting in quicker and higher fidelity insights that sharpened our product strategy even further. I highly recommend that user researchers, founders, and PMs incorporate the Learn More Faster methodology into their product strategy toolkit.
March 18, 2025
Quick read, liked a lot of ideas, should probably re-read and take notes
Displaying 1 - 5 of 5 reviews