Few works of prose from the classical Roman era have survived and at the same time still attract a contemporary audience. One exception is this story of a rambunctious and overcurious merchant in 2nd century Roman Greece accidentally turned into an ass for most of the book.
Apuleius treats the reader to a rollercoaster of witty and often juicy folktales that the protagonist either experiences himself or overhears from other characters in the book. He finds himself going from one ordeal to another and only narrowly escapes death before finding salvation thanks to the goddess Isis.
He is no dour Tacitus, and instead gushes out a baroque cascade of anecdotes, descriptions and jokes. Many of the stories are rather explicit in nature, but he manages to cover it with a layer of wit and philosophical exhortations, turning provocative situations into amusing and thought-provoking reading. Knowing classical literature and culture helps, but is not a requisite to enjoy the book.
Even a church father like Augustine was a fan of Apuleius' work, probably owing to the redemption story of the protagonist ultimately becoming a devoted monk, which proves that it isn't some cheap form of amusement. The book is an odd mix, something quite unique that we won't see again on our day and so well worth the read for anyone today.