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Broken Promises: An Unconventional View of What Went Wrong at IBM
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
210 pages, Hardcover
Published June 1, 1996
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