Advertising To Children On Tv

by Barrie Gunter, Caroline Oates, Mark Blades

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

224 pages, Paperback

First published September 1, 2004

About the author

Barrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. He was Head of the Department of Media and Communication at Leicester (2004-2012) and prior to that, founding Professor of Journalism at the University of Sheffield for 10 years. The early part of Barrie’s career was spent in the broadcasting industry in audience research. Barrie is a psychologist by training who has written and contributed to approximately 70 books and over 400 other publications and reports on media, marketing, business and psychology topics.