Drawing from six years of ethnographic fieldwork among Southallians in England, Baumann questions the extent to which the dominant discourse surrounding concepts like “culture” and “community” has been applied to ethnic groups. Baumann identifies that the dominant discourse suggests that “communities” and “culture” can be determined based on supposed “ethnic” categories (p. 20). While affirming that this dominant discourse is not necessarily incorrect, Baumann proposes an alternate through which we can understand and speak of the concept of culture: demotic discourse. Literally meaning “of the people,” Baumann posits that a “demotic” discourse “allows Southallians to create new communities as well as to subdivide or fuse existing ones” (p. 195). In this book, Baumann identifies five separate “ethnic” identities: Sikh, Hindu, Muslim, Afro-Caribbean, and White. Throughout the study, Baumann illustrates how each “ethnic” group makes use of the dominant discourse (either through being described by others with this discourse, using the discourse to describe themselves, or using it describe another group) but also makes use of the demotic discourse. It is for this reason, Baumann concludes, that the demotic discourse is not an opposite nor is it an independent alternative to the dominate discourse. Rather, the demotic discourse is a tool that can be used to help describe the more intricate happenings within these community groups.
Considering its wide-scope, Contesting Culture effectively argues for a reconsideration of the dominative discourse surrounding culture. As far as sociological books go, it is an enjoyable (easy) read.