A Retailer's Lifetime of Lessons Learned

by Ira Neimark

"Ira Neimark's latest book, 'A Retailer's Lifetime of Lessons Learned,' is filled with wisdom and great advice. His many years of retail experience allow him to offer the very best guidance to all of us in the retail business. These lessons are invaluable to anyone contemplating a career in this dynamic industry."
Robert Chavez
President and CEO, Hermes USA


Ira Neimark, the former CEO of Bergdorf Goodman and luxury retail legend, has distilled his sixty-year career into a series of simple, but powerful lessons designed to instruct and inspire anyone who wants to be a success–in retail, or any other business.
His “lessons learned” take him from his first position, as a door boy hired by Bonwit Teller for the 1938 Christmas season, to the apex of his career at Bergdorf Goodman. Over the years he met and worked with many of the iconic designers and retailers who shaped the twentieth century fashion industry. As CEO of Bergdorf Goodman for 17 years, he set records for the company and established a standard of excellence in leadership and management that continues to inspire today.
"A Retailer’s Lifetime of Lessons Learned" builds on Mr. Neimark’s two other books, "Crossing Fifth Avenue to Bergdorf Goodman" and "The Rise of Fashion, Lessons Learned at Bergdorf Goodman."

117 pages, Kindle Edition

First published July 16, 2012

About the author

Ira Neimark is a legendary retail executive whose career spans several decades. As chairman and CEO of Bergdorf Goodman, Calvin klein said, "Ira Neimark set the standard for a chief executive in retailing.
He turned Bergdorf Goodman into a leading fashion store in the U.S."