The Social Semiotics of Mass Communication

by Klaus Bruhn Jensen

This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jensen draws on classic positions on the relations between communications and society [and on recent work in both social sciences and humanities - don′t edit this!] In particular, he brings together the traditions of semiotic research on media content, image and discourse with current communication research on the audience as an active participant in the interpretation of mediated messages. Building on a range of traditions in media and cultural studies, he outlines the basis for an integrative, social-semiotic theory of mass communication. Underlying the aut

240 pages, Paperback

First published July 11, 1995

Reviews

[Kari · Rating 5 out of 5]

Shout out to Mr. Jensen for sending this book to me from all the way from Denmark and thus making half of my final project for my bachelor's degree possible.
A legend and a genius. I read this book multiple times while researching, it's deeply interesting and formative.