Be Transformative: Discover the driving forces behind digital trends in society, culture and technology.

by Widhadh Waheed

Be Transformative is a short book and the first half of a longer work on digital trends and marketing. This book covers the best way to promote and build digital products as well as insights into the trends that have brought us here. These same trends in word of mouth marketing, social media and product development & design are driving much of the innovation in the largest and best companies in the world and will continue to do so for decades to come.From the introduction in the transformation in society, how we stay in touch with friends, family and communicate is vastly different than even a decade ago. The automation of entire industries and elimination of entire processes that used to involve in person meetings, coordination and paper has made the new normal a thing of constant flux. Combined with macro economic trends in the United States and the rest of the world where people are commuting longer and working more, the new way to design, develop and market a product depends on digital connectivity. Unlike mass marketing, digital products can be created, distributed, promoted and sold, all without ever seeing the many people that used to be involved in such a process. A bit about the more than a decade of experience innovating in search and social networks, Widhadh Waheed is a veteran entrepreneur, co-founder of nine businesses, two of which were sold. Her work has influenced major media companies including Yahoo!, CBS and Hearst Media through her search consulting firm. In social, she co-founded FunAdvice which, for a few years, was a fast growing niche social network that grew to nearly seven million monthly visitors with nearly a million sign ups. Based on her keen insights into the trends that influence our daily lives, this book explores the keys to marketing, product development and social media that will unlock amazing growth for any company that's willing to listen and be transformative.

73 pages, Kindle Edition

First published February 4, 2012