What do you think?
Business Marketing Management
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
704 pages, Paperback
First published August 1, 1997
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
May 19, 2017
If a no star rating were available I would have chosen that. I am the Director of Marketing for a national company and this book is completely unreadable. Excessively descriptive and complex where simple and straightforward would suffice. This book is a great way to turn students off of an amazing area of study. I do not recommend for any college course other than maybe "The art of killing a topic in as many words possible." They nailed that.
Displaying 1 - 3 of 3 reviews