The Emergent Strategy: And The Death of Strategic Planning

by Alejandro Salazar

Great entrepreneurs and businessmen will agree that the most vibrant companies have not been built with plans and analysis but with courange and action. Yet, way too many companies are still trapped in strategic planning rituals. Uniqueness and distinctiveness, and certainly not improvement in a vacuum, is the true challenge of strategy. And this is not achieved through planning but is always discovered in an emergent way in the clash with the market. Many celebrated authors have hinted at the fallacy of strategic planning, but not until now had there been a strong alternative to practice true strategy. In his international best-seller, "The Emergent Strategy and the Death of Strategic Planning," Salazar distills the principles of the theory of the emergent strategy as an alternative theory that displaces traditional strategic planning. He teaches how companies can practice true strategy from an emergent identity, playing to win, and organizing themselves to become increasingly unique, not better. In the book, you will find eight fundamental principles for any powerful strategy exercise, which the author has tested after almost 30 years of practice in leading companies across several industries.

248 pages, Paperback

Published July 16, 1905

Reviews

[Francisco Baquero · Rating 4 out of 5]

The Emeregent Strategy is definitely a thought-provoking book. Based on the author's 30+ years experience in consulting, the book proposes a new framework for tackling strategy, arguing that it's emerging and that this approach is superior to Strategic Planning.

[mateo leon garcia · Rating 5 out of 5]

New way of seeing strategy

Great book to see strategy from a new and different perspective. It makes you see this topic from a different side and provides value if you are part of an organization