The Great European Illusion: Business in the Wider Community

by Alain Minc

The Great European Illusion is a highly provocative analysis of the 1992 phenomenon. Minc argues that European integration must be seen as part of a much wider evolutionary process. In this much acclaimed book, he shakes the belief that forging the single market of 1992 will somehow lead to an easy shift to a unified Europe with greater economic and political coherence.
The international business community must be aware of what kind of Europe is emerging if it is to create effective strategies for exploiting the massive economic and political shifts. The Great European Illusion takes full account of the recent developments in Eastern Europe and is a controversial book which assesses the economic, social and cultural options facing the European continent, east and west.

257 pages, Hardcover

First published March 1, 1992