Marketing Genius

by Peter Fisk

"Domā savādāk", aicina Pīters Fisks, savā darbā drosmīgi piemērojot Einšteina un Pikaso netradicionālās idejas šodienas tirgus ekonomikas plānošanā, inovāciju attīstībā un zīmolvedībā.

Genres: Business, Entrepreneurship

390 pages, Hardcover

First published January 1, 2006

About the author

Peter Fisk is a brand, innovation and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east … inspiring and enabling you to innovate and win in the exciting new world of business.
 
He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in-demand expert advisor to business leaders around the world.
 
Peter leads GeniusWorks, a strategic innovation business based in London, Istanbul and Dubai, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing.
 
His previous books included Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for leaders, visionaries, and border crossers". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker.

Find out more, read his blog, download videos, extracts and new articles at his website www.theGeniusWorks.com

See work in progress of his next book "Gamechangers" at the co-creation website www.NextGenerationBrands.com

Reviews

[Lilia · Rating 5 out of 5]

This is a good book, though it seems this book is.. a little bit too heavy for a new-comer in marketing :D
This book is actually for marketing managers and those who are in higher level, but this is really a good book if you want to enhance your knowlegde about marketing! ^^,

[Andi Primaretha · Rating 3 out of 5]

It's a good one even it's a though one to understand.

[Dr Marzuki]

good

[Nicoleta Vasile · Rating 4 out of 5]

I consider it a very good, useful book for those who want to develop their business and promote it. Even if it is a little bit old, its information is still available.

[Beber]

good

[Booktamer Ama]

http://booktamers.com/marketingcommun...