Strategic Communication

by Robert R. Heath (Editor), Anne Gregory (Editor)

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years.  In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20 th  Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic. Volume Defining Strategic Groundings, Forewarnings, and Calls to Action Volume Public Input, Power, Converging/Diverging Voices, and Tensions
Volume Discursive and Dialogic Organizations and the Stakeholder Social Constructions and Functionalist Perspectives
Volume The Future of Strategic Organizational and Societal Well-being, Influences, Measures, and New Directions  

1680 pages, Hardcover

First published October 30, 2014